Half-Globe with Meridians

From time to time I enjoy designing logos, or trying to anyways. It's an interesting challenge to come up with something recognizable, simple and meaningful. Recently I kept thinking of a logo that I knew I had seen but couldn't remember where. 

I knew it was a regular globe symbol with half of the meridians blacked out and that it was in some archival-type photo. Finally tracked it down...

I eventually remembered that the logo was from a rather interesting YouTube video I watched called Oregon's Failed Attempt at a 200-Mile Riverfront Park by Peter Dibble, which is about the once ambitious plans for the Willamette Greenway

It appears to be the logo for the Benson Hotel, where a meeting was being held to discuss the project. 

Benson Hotel doesn't seem to use the logo any longer. If I had to guess as to it's meaning, I suspect they were going for "a world-class company operating on the west coast". Made some rough mock ups of it below:

This article was updated on June 15, 2024